About The Nonprofit Center for Excellence and Philanthropy

PENSACOLA STATE COLLEGE is proud to help strengthen nonprofit and philanthropic organizations through education and management designed to support board governance, enhance the business practices of nonprofit organizations, and expand the influence of the nonprofit sector.

Each year the institute offers certified fundraising executives (CFRE) credit for their mastery of skills and information shared through Pensacola State College’s Nonprofit Center for Excellence workshops.

Attendees benefit from professional trainers and expert panelists who equip attendees with best-practices and practical templates that can be used in their organizations. Workshops help attendees earn continuing education units necessary to secure and renew certification as a Certified Fund Raising Executive.

Full participation in a workshop is applicable for 7 points for a full day and 3.5 for half-day in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. Additionally, participation in any of the PSC workshops or the annual nonprofit summit may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International.

The Gulf Power Foundation was a founding partner in developing the concept of a Nonprofit Center for Excellence and Philanthropy at Pensacola State College.

CFRE International does not sponsor or endorse any educational programs and PSC Nonprofit Center offerings (similar to many offerings at other locations) are not developed in conjunction with CFRE International.

Upcoming Workshops and Training

Workshops are held from 8:00 a.m. to 12:00 p.m. in Building 17, Room 1703 – Pensacola Campus. $35 per registered attendee.

Attendees benefit from professional trainers and expert panelists who equip attendees with best-practices and practical template that can be used in their organizations. Workshops help attendees earn continuing education units necessary to secure and renew certification as a Certified Fund Raising Executive.

March 26 — MARKETING CAMPAIGNS THAT WORK – PRINT, SOCIAL MEDIA, WEB DESIGN AND RELATIONSHIPS

EVENT DETAILS
Print media ( “news” vs. advertising & marketing plans)
Marketing your mission & the PNJ
Press advisories and press-release submissions
Deadlines and cost considerations
Raising the “newsworthy” value of your event
Editorial constraints
Best practices -dealing with negative news
Nonprofit considerations- Gannet’s digital market
Social media tools and best practices

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April 7 — MISSION BASED MANAGEMENT – INSPIRING THE ENTIRE TEAM TO EXCEL

Trainer: Community Health Northwest Florida (Chandra Smiley and Team)

Learning Gains:

Is Senior Leadership’s Open Communication, Effective Delegation and a Positive Attitude Enough?
How to overcome your team’s lack of purpose – through Mission-Based Management
More than “work” – Sense of Purpose
“Leading through directive guidance in the service of transcendent aims”
Managing happiness by focusing on a sense of the importance of the “work”
Every member as a leader that contributes to the organization’s mission
Shared set of values, ideals and a mutual sense of purpose
Playing as champions – making sure each practice, each game is a rehearsal for “winning the championship”

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April 27— GRANT WRITING – RESOURCES, RESEARCH TOOLS AND WRITING PLANS FOR WINNING THE GRANT

Trainer: Cathy Brown, Lilly Family School of Philanthropy

Learning Gains:
• Resources for grant seeking
• Grant review (peer networks)
• Writing with the end in mind – solving problems
• Narratives that give credence to sustainability remember to share what’s next
• Concise needs – identified in opening statement -corroborated by supporting data
• Engaging storytelling – as important as outcome based evaluation
• Mastering a proposal budget

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May 5— SPECIAL EVENTS – MAKING EVENTS MEMORABLE AND BENEFICIAL

Trainers: Dana Hall, BBBS of Northwest Florida; Laura Hill, PSC Foundation at Donor Relations Manager/Events

Learning Gains:
• Considerations to ensure success (theme, budget, registration, promotion, community fundraising)
• Recruiting, training and managing volunteers
• Converting guests to loyal donors
• Using events to create engagement (ROI) or (ROE)
• Meaningful follow-up – Consistent brand experience
• Boosting donor retention through events

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May 18 — DEVELOPING YOUR VALUE PROPOSITION – FORMULATING AND COMMUNICATING ROI

Learning Gains:

Outcome-based evaluation – the value of incorporating an evaluation into your organization’s operation
The theory, terms, process and tools that help staff demonstrate your organization’s impact
Measurement – how to decide what is important to measure?
How to capture the data needed to demonstrate your ROI
Using data for learning, strategic planning and fundraising

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June 3 — VOLUNTEER MANAGEMENT 101

Trainer: Kendrick Doidge, Vice President Business and Public Relations West Florida Healthcare & Kristin Fairchild, Founder and Executive Director at Chain Reaction
Why nonprofit organizations are also known as voluntary organizations (How dependent are you?)
Recruiting, training and placing volunteers
Retaining and rewarding volunteers
Special considerations for working with youth
What nonprofits do well and what improvement is needed

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June 16 — ESSENTIALS OF NONPROFIT FINANCE

Learning Gains:
• The importance of clarity (roles, authority, and responsibilities essential to financial management)
• Basic financial policies (COI, gift acceptance, expense reimbursement, executive compensation review, whistle-blower protection, fiscal policies & more)
• Understanding cash flow, donor intent, cost allocation, reserves, the balance sheet & financial statements
• Financial literacy resources and practice pointers for budgeting, managing restricted funds and financial software

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August 4 — COLLABORATIONS THAT WORK – BUILDING YOUR COLLABORATIVE TEAM FOR BIG WINS!

Trainers: DeDe Flounlacker, Executive Director of Manna; Kimberly Krupa, Director of Achieve Escambia and Chandra Smiley, CEO of Community Health of Northwest Florida

Learning Gains:

Why collaborate?
First considerations (similar organization philosophy, filling service gaps, capacity, goals)
Expectations and challenges
Examples of shared successes
The difference between collaboration and collective impact (wins/losses with each)
The greater good – in both cases
Different revenue/expense/operational considerations for both models
Collaboration & community health (leveraging partnerships to address health disparities)

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September 9 — A GUIDE TO TRANSPARENCY (MEETING DONOR AND LEGAL REQUIREMENTS)

Trainer: Andrea Krieger, Executive Director at PSC Foundation
• What must nonprofits disclose to the public?
• Ten ways nonprofits can demonstrate financial transparency (ethical fundraising, COI policies, executive compensation, IRS form 990 board review, travel expense reimbursement policies and more)
• Complaints about nonprofits’ financial conduct (where the public can view scanned IRS form 990)
• Practical starting point for nonprofits wishing to meet transparency expectations
• Using your website to meet transparency expectations
• Whistleblower policies and internal complaint procedures for staff (paid and volunteer)

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September 16 — STRATEGIES FOR IMPROVEMENT (CREATING FUNCTIONAL PLANS TO IMPROVE SUCCESS)

Trainer: Dr. Black Horn, President and Chief Executive Officer at United Methodist Children’s Home

Learning Gains:
• Understanding context: ethical, comprehensive and productive development tied to results
• Using your strategic objectives as a management tool for improved service delivery and client interaction
• Ensuring fundraising and partnership is effective and focused
• Maintaining a clear direction

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October 6 — NONPROFIT LEADERSHIP (CREATING AND SUSTAINING ORGANIZATIONAL CAPACITY TO EXCEL)

Trainer: Thomas Greek, Vice President of Learning & Development at Navy Federal

Learning Gains:
• The value of empowerment vs. engagement (how to make it happen)
• Real leaders don’t follow (the essentials of creating a team of leaders)
• Centering with core values (Getting everyone on-board with shared values that strengthen your culture)
• Inspiring fanatical devotion on your team
• Creating a quality culture through consideration
• Putting products and clients first
• How to hire the best and then keep them motivated

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October 21 — MAJOR GIFT DEVELOPMENT – WEALTH SEARCH, STRATEGY MEETINGS, DISCOVERY CONVERSATIONS, AND ACTION REGISTERS

Trainer: Kent Huyser, Senior Consultant at Gonser Gerber

• Identification – finding potential gift prospects
• Discovery – conducting research on major gift prospects (learning more about financial capacity and inclination to be generous)
• Cultivation – engaging & involving major gift prospects in the work of your organization
• Solicitation – making a compelling request for support
• Stewardship and recognition- extending gratitude and acknowledgment to the donor

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