(POSTPONED) MARKETING CAMPAIGNS THAT WORK – PRINT, SOCIAL MEDIA, WEB DESIGN AND RELATIONSHIPS
with Eddie Hill, Sheila Nichols, Brent Lane, Lisa Nellessen Savage
- Print media ( “news” vs. advertising & marketing plans)
- Marketing your mission & the PNJ
- Press advisories and press-release submissions
- Deadlines and cost considerations
- Raising the “newsworthy” value of your event
- Editorial constraints
- Best practices -dealing with negative news
- Nonprofit considerations- Gannet’s digital market
- Social media tools and best practices
March (POSTPONED) — MARKETING CAMPAIGNS THAT WORK – PRINT, SOCIAL MEDIA, WEB DESIGN AND RELATIONSHIPS
Trainers:
Sheila Nichols, PSC Marketing Director
Lisa Nellessen Savage, Exec Editor for PNJ
Brent Lane, Cat Country 98.7
Eddie Hill, Award Masters
7:30 a.m………………………… Registration/ Pre-Test (question cards turned in)
8:00 a.m………………………… Opening with Sheila Nichols
8:30 a.m………………………… How Nonprofits should consider marketing their mission using tools available through PNJ with Lisa Nellessen Savage
9:30 a.m………………………… Social Media Tools & Best Practices with Eddie Hill
10:30 a.m………………………. Break
10:45 a.m………………………. Panel of Experts
11:30 a.m………………………. Closing with Brent Lane
NOON…………………………… Adjourn
