EVENT DETAILS
Key differences between donors (corporate partners, foundations, individuals and government funders)
From acquisition to cultivation – differences in each relationship
Reducing churn (excelling in relationships to create champions)
Showing value- speaking the right language in each relationship
EVENT DETAILS
Print media ( “news” vs. advertising & marketing plans)
Marketing your mission & the PNJ
Press advisories and press-release submissions
Deadlines and cost considerations
Raising the “newsworthy” value of your event
Editorial constraints
Best practices -dealing with negative news
Nonprofit considerations- Gannet’s digital market
Social media tools and best practices
Catherine (Cathy) Brown, The Fundraising School – Lilly Family School of Philanthropy
• Introduce scope of business sector support
• Data/research – Landscape of Corporate Philanthropy
• Types of giving – Models, Gift Types, Approaches
• Explore business values exchange
• LAI
• Motivations/Drivers
• Learn the language of business
• Develop an effective Case for support
• Prepare and plan for the solicitation
• Assess your program
• Review checklist of program components
TOPICS COVERED:
Courageous and Transformative Boards
Partnerships — Cooperative Impact
Partnership Studies and Best Practices Panel
Transformational Grants and Infrastructure to Sustain
Grants Secured through Cooperative Impact
Donor-Centered Fundraising and Leadership
Donor-Centered Marketing (Utilizing Storytelling and Results)
Donor-Centered Leadership for Courageous Transformation
Marketing for Transformative Change
Gail Perry, Gail Perry Associates Philanthropy Consultants
• Determining organizational readiness for major gift fundraising
• Defining your major gift team
• Identifying potential major gift donors
• How to open the door to a donor without being pushy
• Qualifying donors to find out their potential
• The art of a successful donor meeting
• Creating an engagement plan for your donor prospects
• The easy conversational approach to a solicitation
• How your board can help
• How to ask and never get turned down
Dr. Debbie Douma, Pensacola State College
• The grantseeking world: what is the environment today?
• Barriers to grantseeking
• Building relationships with funders
• Basic grant considerations
• Determining a fundable project/program idea
• Sustainability using grant funds
• Grant management